LITTLE Soft Toys
From charming plush keyrings and playful snap bands to pocket-sized dress-up animals, each toy is crafted with meticulous attention to detail, ensuring that every small toy brings a BIG smile.
Say hello to our new Pocket Money Toys!
Our New Catalog has arrived! Make this season unforgettable with our exciting range of new pocket money products!
Download your catalogue today!
Rewards made just for you...
Are you excited to earn rewards with every order? Keycraft Smile Rewards turns your purchases into savings. Start collecting today to unlock exclusive discounts and smile!
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Display Solutions that really work!
Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.
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Bestselling Display Stands
Looking for new ways to impress your customers? Explore our unique display stands.
Our Best-Selling Toy Categories
Shop innovative products from our best-selling toy categories.
We’re just a phone call or click away...
If you ever require any assistance, reach out to our friendly customer service team over the chat feature, email or simply give us a call. We will be happy to help!
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Become a Keycraft Partner!
Join the fun and become a Keycraft stockist today. Delight your customers with our amazing toys and let us create the perfect solution just for you. We've got everything you need to boost your sales and keep smiles all around!
Latest News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge.

Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Meet the LITTLES! Our newest additions to Living Nature
Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.

Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Meet the LITTLES! Our newest additions to Living Nature
Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.