The Toy People

Supporting innovative retailers, like you, with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection.

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New Catalogues

With new products and all time favourites on every page, flick through our catalogue to find everything you need for 2023. From trendy Pocket Money toys, cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft

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Featured Brands

Bestselling Toy Categories

Shop in-stock products from our best-selling toy categories.

POS Solutions

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

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How can we help?

Reach out to our team to have a chat and discuss your needs further.

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Request a Catalogue

To become a stockist, or to find out more about our hardworking impulse toy and product brands, download our catalogue.

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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

How to use vertical & horizontal display merchandising

Learn how to maximise impulse sales for toy stock with vertical vs. horizontal merchandising.

Why retailers benefit from using planograms

Dive into the benefits of using retail planograms to optimise your shelf space and drive more impulse purchasing!

Top 5 summer retail tips to heat up sales

Get 5 hot retail tips to maximise opportunities during the summer season and school holidays!